Rhythm and Vines and SuperGrans earlier this year announced their partnership, and initially the team at R&V thought they would be doing all the heavy lifting to raise important funds for the local Gisborne charity. However, SuperGrans ain't no normal charity.
Below is a summary of the partnership and things to expect:
FUNDRAISING EFFORTS
Rhythm and Vines commits to a range of fundraising efforts, including
COMP BY DONATION TICKETS - introduced in 2017, there is no such thing as a free ticket. All complimentary tickets require a donation to redeem, contributing towards SuperGrans efforts to improve lives in Tairāwhiti.
CLUB GISBORNE - locals not only get a hookup for discounted tickets, but every ticket sold via the Club Gisborne ticket platform, $5 goes towards SuperGrans.
Tickets are provided to SuperGrans to use to boost their fundraising efforts.
But now, we get to the fun part. SuperGrans will not only be coming to R&V, they have the below
Key Aspects of the Partnership:
Official Charity: SuperGrans Tairāwhiti (which empowers families with life skills, food security, and support) is formally linked with R&V.
Community Focus: The partnership aims to uplift the local Tairāwhiti region, building on R&V's history of supporting local causes like flood relief.
Festival Presence: You'll find the SuperGrans Hydrate + Chill Station at the festival for relaxation, games, and giveaways, with the "Club Gisborne" ticket option directly supporting their work.
Molly Pardoe (SuperGran DJ): An 81-year-old SuperGran, Molly, is making history by DJing at the festival, showing "never too old to throw down the bangers".
Fundraising: A portion of "Club Gisborne" ticket sales directly benefits SuperGrans.
In essence, SuperGrans brings vital community support and a unique human element to the iconic Rhythm & Vines festival, turning it into a platform for positive local impact.