A lot of students wish to study Rhythm and Vines as a case study for assignments and school and university. We have set up this page to assist in this process and answer some of the questions that can't necessarily be found on our FAQ or About Section.
Please understand that some questions are answered approximately due to protect confidentiality agreements with suppliers and we simply can't answer all questions sometimes asked because of this. Our Wikipedia page also has a lot of info about previous Rhythm and Vines.
How many people attend R&V each year?
With the new festival configuration, we host up to 20,000 persons each day over the festival. This includes up to 12500 campers onsite and up to 1500 staff, volunteers, artists etc.
Who are some of the core team members behind R&V?
There is a core management team of 3 people. Kieran Spillane (CEO), Hamish Pinkham (Brand and Programming) and Kyle Bell (Marketing and Partnerships). They report directly to a board of directors and shareholders.
During the year, contractors are brought on to deliver certain areas of the festival such as site, production, artist liaison, bar and vendors, security, marketing, sponsorship and customer service.
How many staff members do R&V employ?
Over 1500 staff and volunteers are on site during the festival. We host around 300 artists including their tour parties over the 3 days.
What aspects of this event need to be planned before the event?
A big part of the planning process is obviously the resource consent. This allows us to run the event and sets the parameters for noise, alcohol consumption, traffic, fire and safety, recycling, and other important facets that need to be in place before running the event.
Each department is responsible for delivering their responsibilities while ensuring they are keeping within the boundaries of our resource consent. Overall, the Festival Director is responsible to ensure each department reports and follows the guidelines of our overall event plan.
Lastly, branding, ticketing, overall festival look and feel is planned well in advance of the event. Tickets go on sale as early as January, with the all-important line up released in August.
How does the R&V team approach the planning?
The full time team have years of experience in delivering Rhythm and Vines. The festival has existing relationships with all of the key authorities in giving the festival the required permissions to run the event, such as Council, Police and St Johns.
HOW MANY DEPARTMENTS ARE INVOLVED IN THE PLANNING PROCESS?
- Artist Liaison
- Customer Services
- Bar Operations
- Camp Management
Why was the Waiohika Estate Vineyard selected as the venue for this event, and why does it continue to be the venue for this event every year?
Gisborne as a city was selected for its sunny vibes, beaches, roadtrip quality and not to mention it is the first place to see the first sunrise of the new year IN THE WORLD. Waiohika Estate was originally owned by one of the founders parents and seemed like the perfect fit for the festival.
Did the Resource Management Act (1991) have to be considered for the event?
Yes. We work with the authorities regularly to ensure best practice at the festival.
What groups/ individuals/ iwis/ local businesses could have been effected by this event and how was it managed?
We work closely with our neighbours, land owners and other affected parties each year to ensure the event can go ahead.
How many people stayed behind to help clean up after the event?
Rhythm and Vines employ local charity groups in exchange for volunteer services to assist in the clean up. The festival site is clean within 48 hours of finishing, with production pack out all but completed within 5 days.
What/who is R&V’s target market?
Our target market is 20-24, though our core market continues to be 18-20 (40%), with over 45% of sales been 18-20. 15% is over the age of 25.
40% of our customers come from Auckland, 15% local Gisborne, 11% Wellington, with a further 11% coming from International audiences (4% Australia, 3% Germany).
What main media channels does R&V use to reach their customer base?
Our social channels are a massive channel for us, with over 150,000+ social followers + 104,000+ email subscribers.
We hold major media partnerships with Radio and commit to targeted digital media spend with Facebook/Google. We also commit to targeted print, digital and street campaigns during key periods.
How often does R&V aim to post socially each week in order to reach the viewers?
During key periods, we aim to post once daily but can be spread out depending on key messages.
Who are some of R&V’s major sponsors?
Sponsor negotiations are continuing each year. Alcohol, Telco, Food, Banks and Clothing are the main sponsors we see each year.
How does R&V get in contact with major artists?
Relationships have been built up over the years with touring partners, artist management, labels and other industry contacts. We work with our touring partners (other Australian festivals) to put together tours to ultimately attract the big international acts we see on the lineup.
How many months in advance do you book the artists and at what stage are they paid?
Booking arrangements with artists start as early as April. The list of performers for the festival can vary and change throughout the year, leading up to the event.
What step does R&V take to minimise environmental impacts?
As festival organisers, we have a responsibility to do our best to reduce our impact on the environment. From recycling, water use, energy use through to the cups, plates and perishable goods that are used throughout the duration of the festival.
Some initiatives include
- Re-usable, recyclable and collectable cups instead of plastic cups that end up going to the tip. Customers are asked to pay $3 for their cup, which once they return, they receive $1.50 back. The R&V branded cups are quite cool so majority of them end up being taken away.
- Compostable plates and cutlery - this will reduce the amount of waste we take to the tip. We will separate the compostable from the general waste which in turn will reduce what we take to the tip considerably
- Bio-degradable Eco-tents - Once finished, we pack them down and store away (or recycle).
- Pre-Set up Eco-Tents - 4 person tents ready for your arrival. Our goal is to reduce the need to bring your own tent, which is often a cheap and nasty tent that gets left behind, ultimately adding to the waste heading to the tip.
We of course have always had our popular Hubs, Tepee and Glamping set ups, which have contributed towards reducing the problem of left over tents.
How long does it take to set up the stages?
Pack in of the stages begin early December, with the big stage going up week before Xmas. Production and sound/lighting checks happen the days leading into the festival.
How many permits does R&V apply for and have to be approved in order for the festival to run?
Each year is different due to changing requirements. Usually R&V will apply for around 5-10 permits each year. These permits will include:
- Food vendor
- Traffic Control
- Temporary Structure
- Waste Transport
Do R&V have any crowd control strategies?
Security and our site team are experienced in crowd control. We also use equipment such as barriers for front of stages, lanes for entry, fencing and restrictions between certain camping areas.
How many security staff is R&V required to have?
We base our security numbers on the European festival model of 1 security staff to every 100 customers. This is the minimum that we work with, and more often than not there are more security on-site than we are actually required to have. Around 200 security staff are contracted on each year for the festival.